Integrations · Analytics & Data
Call outcomes as GA4 events so voice shows up next to your web funnel.
Every finished call is POSTed to this app — outcome, transcript link, recording, next step.
Call #43654 · 2m 54s · outcome: appointment booked
This is what lands on the Google Analytics record: outcome, score, objections, recording — every call, automatically.
Voice is usually the one channel missing from the dashboard. Marketing can attribute a click and a form fill, then loses the thread at the point where the money is actually made — the conversation.
Connecting Google Analytics to DigitalCallers pushes call outcomes into Google Analytics as events, so the call joins the same funnel as every other touchpoint. The AI agent speaks Hindi, English and ten other Indian languages, switches between them the way your customers actually talk, and works every hour your calling window allows.
Each finished call is POSTed to Google Analytics's incoming webhook. Deliveries are signed with your own secret, retried with backoff, and dead-lettered with a replay button if the endpoint is down.
What teams automate with Google Analytics
Campaign → lead → call → booking → sale, in one funnel, instead of a spreadsheet stitched together at month end.
Because the outcome of the call is an event, you can measure the metric that actually predicts revenue.
Two sources with identical lead volume rarely have identical answer rates. The data makes that obvious in a week.
Scores, objection categories and talk-to-listen ratios tracked over time, so “the agent got worse” becomes a chart instead of an argument.
What data moves, and which way
Call outcome and disposition, a written summary of what was said, the customer's intent level, every objection raised and whether it was answered, the quality score, call duration, the next scheduled step, and signed links to the recording and full transcript.
Every client's data is separated at the account level, transcripts are PII-redacted at rest, and numbers are DND-scrubbed before dialling — the same rules apply no matter which app the record came from.
Setting it up
What Google Analytics receives on every call
{
"agent": {
"id": 29,
"name": "Suraj \u2014 Banana Health"
},
"call_id": 43654,
"contact": {
"id": 8812,
"name": "Ravi Chopra",
"phone": "+919873002527",
"source": "facebook_lead_ads"
},
"duration_seconds": 174,
"event": "call.completed",
"next_step": {
"at": "2026-09-15T18:45:00Z",
"type": "reminder_call"
},
"outcome": "appointment_booked",
"project": {
"id": 11,
"name": "Banana Health"
},
"recording_url": "https://app.digitalcallers.com/api/recordings/43654",
"score": 7,
"started_at": "2026-09-15T18:17:02Z",
"summary": "Registered for tonight\u0027s 7 PM masterclass; asked about doctor credentials.",
"transcript_url": "https://app.digitalcallers.com/api/call-analysis/43654"
}
Signed with your own secret (HMAC-SHA256, X-LP-Signature), retried on failure, and dead-lettered if the
endpoint keeps rejecting — so a bad hour at your end never loses a call record.
Call #43654 · 2m 54s · outcome: appointment booked
Everything in that payload comes from this — the analysis DigitalCallers runs on every call.
Google Analytics + AI calling — common questions
Minutes, not a project. Copy one URL, paste it into Google Analytics, send a test, and you are live. There is no onboarding fee and no professional-services engagement — if it takes longer than a coffee, something is wrong and we will get on a call.
No. Integrations are included in your plan — we do not charge per integration, per connection or per task. You pay for calling minutes; connecting the apps around them is part of the product.
Hindi and English with natural code-switching, plus ten more Indian languages including Kannada, Tamil, Telugu, Marathi, Gujarati, Bengali, Malayalam, Punjabi and Odia. The agent follows the customer's language, which matters more than any script when the person on the other end is not comfortable in English.
Yes, recorded and transcribed, with the recording linked from the record in your own system. DigitalCallers is built for Indian regulation: DND scrubbing before dialling, calling-window enforcement, consent language in the opening, PII redaction in stored transcripts and per-client data separation.
Outcome, summary, intent, objections, score, duration, next step and links to the recording and transcript. The payload is documented on this page — you can see the exact JSON before you connect anything, and fire a test delivery from the dashboard to confirm the shape.
Yes. Book a twenty-minute walkthrough and we will wire one live flow on your own account during the call, using your data — not a demo tenant with invented leads.
Also in Analytics & Data
Twenty minutes, your data, no slide deck. We wire one flow live on the call.
Get a free AI call in Hindi, Kannada or English — from the same voice your customers would hear.
One demo call per person · No spam · Indian numbers only